5 Tips for Creating Clear and Accessible Links

Links are everywhere -- in syllabi, announcements, email, assignments, websites, and Blackboard pages. They’re one of the most useful tools for connecting students to resources and one of the most commonly overlooked accessibility issues. For anyone using screen readers, a link is read aloud exactly as it appears: “click here” or “hxxps // web(dot)com/long-string-of-characters” -- this communicates nothing.

Accessible link text is a small fix with a big payoff for everyone. Let’s explore five tips to improve how providing accessible links can make a huge difference to everyone.

1. Make Every Link Self-Describing

Accessible link text should make sense out of context. Screen reader users often navigate a page by jumping from link to link, without reading the surrounding text. That means each link needs to stand on its own.

• Instead of: “To access the library database, click here.”
  Write: “Access the UMBC Library database.”

Why this matters: “click here” provides no context. Telling someone what happens when the link is clicked and where the link will take them helps them know where they're going.

• Instead of: “The reading for this week is available here.”
  Write: “Download this week’s reading: Smith (2022) on urban planning (PDF).”

Why this matters: Providing clear information about the reading, including the author, year, and file format, helps students know exactly what they are accessing when they click the link.

Here’s a useful test for you to try: Read only the text of your links with no surrounding context. Do you know where it leads? If not, then you need to make sure you provide clear descriptions.

2. Avoid These Common Accessibility Pitfalls

A few link habits are so common that they can feel natural, but each one creates a barrier for anyone using assistive technology.

• As we just explored, it’s critical to avoid using “Click here” -- not all users navigate with a mouse, and it tells users nothing about the destination.

• Create unique link text for different destinations -- it’s important not to use the same words for different links (e.g., two different readings both labeled “Weekly reading”).

• Avoid full web page addresses as link text. A full web page address read aloud character-by-character is inaccessible and confusing. Imagine what it sounds like to hear 150+ letters, numbers, and/or symbols read, one by one, because your link has that many characters.

3. Indicate When a Link Opens a File or New Window

Screen reader and keyboard users benefit from knowing what will happen when they click a link, especially if it downloads a file or opens a new tab. Include a brief note in the link text itself.

• “Download the rubric (Word doc)”

• “View the course policy (PDF)”

• “Watch the intro video on YouTube (opens in new tab)”

This helps everyone plan their workflow, not just those using screen readers.

4. Keep Link Text Concise But Complete

Longer isn’t always better. Link text should be long enough to be descriptive, but short enough to be efficient.

• Aim for 4-10 words for most links.

• Skip filler phrases like “please visit” or “feel free to.”

• Don’t link entire paragraphs. Link a meaningful phrase within the sentence instead.

It’s also important to avoid using “Read more” or “Learn more” -- more about what? If you must use these phrases, tell us what we’re reading or learning more about.

5. Check Your Links in Silktide or Ally

Silktide and Ally will evaluate link accessibility. In your Blackboard course or organization, Ally will check Ultra Documents and uploaded files. Silktide will flag very obvious issues (links that just say "click here," for instance), but it won't flag anything else, so you still need to manually evaluate all of your page links.

If your report flags link issues, here’s how to address them:

• In Sites or Blackboard Ultra, edit the content item and update the link text directly in the rich text editor.

• In uploaded Word or PDF files, fix the link text in the original file and re-upload.

• In your syllabus, use Word’s Accessibility Checker (Review → Check Accessibility) to flag link text issues before uploading.

Link accessibility is one of the fastest fixes in your email, website, document, or course -- and it makes a noticeable difference for everyone who depends on clear navigation to find what they need.